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About us

About us

Mission Statement

Our writers have written for some of the biggest sports sites including Bleacher Report, FanSided and even the LA Times. Sure, the LA Times isn’t just a sports site, but it’s a pretty big deal! Our focus now is on increasing our visibility to fans like you a voice. We exist to be a platform for you!Activewear
We believe

- Every basketball fan deserves a place to share their passion
- The best basketball analysts aren’t all on TV

We are

- Committed to promoting and elevating the voice of all passionate basketball fans
- A safe place for NBA fans to respectfully talk up their team

We will

- Deliver unique basketball content across multiple platforms
- Always be about the game of basketball at all levels

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Game Reviews

Get in-depth breakdowns of recent NBA matchups, standout performances, and key moments.

Fan Guides

Discover the best basketball essentials from shoes and gear to training must-haves.

Skills & Training

Improve your game with step-by-step drills, practice tips, and technique tutorials.

Latest Basketball Buzz

Stay ahead with trending stories, trade updates, highlights, and league news.

Meet our team

The People Bringing You the Latest in Tech

Alexander Thornton

Founder

Sophia Mercer

Co-Founder

Nathaniel Brooks

Journalist

Natalie Prescott

Photographer

Frequently Asked Questions

General Questions

When Dr. Naismith created the game of basketball he nailed up a peach basket as the first net. Get it? 🙂
The game started after Dr. James Naismith put up a peach basket, wrote down 13 rules and everyone started hooping. It all started with thePeachBasket!
Yes! We pride ourselves in being the best and fastest way to go from fan to creator. Follow this link. We are excited to hear from you!
thePeachBasket came into being after the Pandemic. Back then it dawned on us that the announcers were announcing from home. There isn’t that much separating passionate fans from those announcers. There are fans, then there are Fan Experts.
We aren’t a fan of them either, but they are needed to keep the site active. As we grow we promise to cut down on the number of ads and/or introduce an ad-free option.

Creator Questions

We ask for at least one a week. The important thing to remember is that this does take work. One article a week doesn’t sound like a lot, until it is! We want you to pace yourself and generate as much content as you can. Some weeks you may write more than one article, other weeks you may not write at all. We hope you can commit to at least one a week, ideally.
Great question! The creator economy is real and growing. Our site is not yet at the place where we can offer pay, but we do have opportunities to earn money. Our commitment is to continue to grow. Growth comes as more content is created, more content means more revenue.
I know that place can be toxic, but it is our primary marketing tool. If you have an account, great. If not, would you consider adding one? You don’t have to be active on it, but it does help so we can tag you in the work you create.
Got enough of that at school, I get it! We have opportunities to live stream, record, podcast and even to grow our social media presence. If you are a fan of the game with an interest in creating content, please reach out.
ThePeachBasket: Where Basketball Comes Alive
Explore fresh articles, trending stories, and authentic basketball conversations from creators who love the game.
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The PeachBasket:
Voice of the Fan and Home of Fan Experts™

The PeachBasket started during the pandemic, when NBA announcers were calling games from home and it became obvious that passionate fans were seeing the same things they were—sometimes more. That moment sparked a simple idea: if fans can break down the game at a high level, they deserve a real platform to do it.

Today, thePeachBasket.net is an NBA‑credentialed, creator‑first basketball site dedicated to Empowering Creators. We’re the Voice of the Fan™ and the Home of Fan Experts™, giving passionate hoop heads of all ages a place to cover the NBA, WNBA, college hoops, EuroLeague, G League, TBL, and more.

5+ alumni have already moved to paid roles at major basketball blogs.

  • Editing support and SEO training to make their work discoverable
  • Distribution across our site and partner platforms, with traffic from search, social, and our always
  • Access to monetized watch parties via partners like Playback, where creators can host games and share in the revenue
  • Credentialing support, including NBA media access
  • A network of 20+ active creators who help each other level up in writing, podcasting, video, and social content
GO FROM FAN TO EXPERT